OPTUS Matt Formston (2016) TVC
Art Director
Matt Formston is a world champion tandem cyclist, speaker, coach and global adventure seeker. Since being diagnosed with Macular Dystrophy at age 5, Matt’s life has taken countless twists and turns but, always, he remained steadfastly focused on pushing ahead, breaking boundaries and smashing through hurdles every step of the way—often with a cold beer and a big smile!
Tight collaboration between the Australian Paralympic Team, Optus, and the creative agency meant the bar was set high to deliver on a very specific tone, pace, and feel. In preproduction the bellow pre-visualization was generated and signed off by all parties. I think you'll agree, the entire team did a spectacular job delivering on the promised vision.